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Privacy Policy

A legal disclaimer
 

Effective Date: 11 July 2026

StyledForge (“we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information of our customers and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make a purchase, or interact with our services.

StyledForge operates an online apparel and accessories store that serves customers primarily in Australia, as well as customers internationally. Our website is hosted on Wix and uses third-party service providers to support website operations, order fulfilment, payment processing, and customer service.

By using our website, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us when you:

  • Create an account or place an order;

  • Contact us through email or other communication channels;

  • Subscribe to marketing communications;

  • Interact with our website.

The personal information we may collect includes:

  • Full name;

  • Email address;

  • Phone number;

  • Billing and shipping addresses;

  • Order details and purchase history;

  • Payment-related information processed through third-party payment providers;

  • Any other information you voluntarily provide.

We do not directly store complete payment card details. Payments are processed securely through third-party payment processors.

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2. How We Use Your Personal Information

We collect and use your personal information for the following purposes:

  • Processing and fulfilling your orders;

  • Communicating with you regarding purchases, deliveries, refunds, or customer support requests;

  • Providing and improving our website and services;

  • Managing customer accounts;

  • Preventing fraud and maintaining website security;

  • Complying with legal obligations;

  • Sending marketing communications where you have provided consent.

We will only use your personal data for purposes that are compatible with this Privacy Policy or where we have another lawful basis to do so.

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3. Legal Basis for Processing Personal Data (GDPR)

For customers located in the European Economic Area (EEA), United Kingdom, or other jurisdictions where GDPR applies, we process personal data based on the following lawful grounds:

  • Contractual necessity: Processing information required to complete purchases and provide requested services.

  • Consent: Where you have chosen to receive marketing communications or accept optional cookies.

  • Legitimate interests: For purposes such as improving our services, preventing fraud, and maintaining website security.

  • Legal obligations: Where processing is required to comply with applicable laws.

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4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyse website performance, and support website functionality.

Cookies may be used to:

  • Remember user preferences;

  • Enable essential website functions;

  • Analyse website traffic and performance;

  • Improve marketing and advertising experiences.

Third-party services integrated with our website may also place cookies on your device. You may manage or disable cookies through your browser settings; however, disabling cookies may affect certain website features.

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5. Third-Party Service Providers

To operate our business, we may share personal information with trusted third-party service providers, including:

  • Website Provider

Our website is hosted and managed through Wix. Wix may process personal data necessary for website hosting, security, analytics, and website functionality.

  • Payment Processors

Payments are processed through secure third-party payment providers. These providers handle payment information according to their own privacy policies and security practices.

  • Suppliers and Fulfilment Partners

As a dropshipping business, we may share necessary order information, such as customer names, delivery addresses, and product details, with suppliers and fulfilment partners to process and deliver orders.

  • Other Service Providers

We may use additional providers for services such as:

  • Website analytics;

  • Email communication;

  • Customer support;

  • Marketing services;

  • Fraud prevention.

We only share information necessary for these providers to perform their services and require appropriate privacy and security protections where applicable.

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6. International Data Transfers

Because StyledForge operates internationally and uses third-party service providers, your personal information may be transferred to and processed in countries outside Australia, the European Economic Area (EEA), or your country of residence.

Where GDPR applies, we take reasonable steps to ensure that international transfers of personal data are protected through appropriate safeguards, such as:

  • Transfers to countries recognised as providing adequate data protection;

  • Standard Contractual Clauses approved by the European Commission;

  • Other legally recognised transfer mechanisms.

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7. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy.

Information may be retained to:

  • Complete transactions;

  • Maintain business records;

  • Resolve disputes;

  • Meet legal, accounting, or regulatory obligations;

  • Prevent fraud.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

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8. Data Security

We take reasonable technical and organisational measures to protect personal information from:

  • Unauthorised access;

  • Loss or misuse;

  • Disclosure;

  • Alteration or destruction.

However, no online transmission or storage method can be guaranteed to be completely secure.

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9. Your Rights Under GDPR

If GDPR applies to you, you may have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal information we hold about you.

  • Right to rectification: Request correction of inaccurate or incomplete information.

  • Right to erasure: Request deletion of your personal data in certain circumstances.

  • Right to restrict processing: Request that we limit how your information is processed.

  • Right to data portability: Request your data in a structured, commonly used format.

  • Right to object: Object to certain types of processing, including direct marketing.

  • Right to withdraw consent: Withdraw consent at any time where processing is based on consent.

To exercise these rights, please contact us using the details below.

10. Children’s Privacy

StyledForge does not knowingly collect personal information from children without appropriate consent. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

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11. Complaints and Supervisory Authorities

If you believe your privacy rights have been violated, please contact us first so we can attempt to resolve your concern.

You also have the right under GDPR to lodge a complaint with your relevant data protection supervisory authority, particularly in the country where you live, work, or where you believe a privacy breach occurred.

For customers in the European Union, you may contact your local data protection authority for assistance.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or services.

Any updates will be posted on this page with a revised effective date. We encourage customers to review this Privacy Policy periodically.

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